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Virgin Hotels has opened its first property, Virgin Hotels Chicago.
The 26-storey art deco building is located in Chicago’s Loop district and offers 250 guest rooms, including 40 one-bedroom suites and two penthouse suites.
It offers free Wi-Fi and charges no fees for early check-in, late check-out, room service delivery or business centre transactions.
Richard Branson, Virgin Group founder, said: “It’s been a long-held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets.”
Raul Leal, chief executive of Virgin Hotels, said: “It’s an exciting time for our team as we get to unveil our new approach to room design, service, and entertainment within the hotel industry.”
Virgin Hotels plans to open a second hotel in Nashville in summer 2016 and a third property in New York in 2017. Two additional locations will be announced by the end of 2016. The brand aims to have 20 locations by 2025.